Digital Marketing Archives | Leapout Digital

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LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave. Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet. “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence. Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission. He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm. “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.” “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing. “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach. Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies. “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot. To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising. Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page. Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience. He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably. It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online. At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts. “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed. One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

Featured Blog

LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

From Noise to Intelligence: How LeapOut and Meltwater Safeguard Public Trust for Government and Political Leaders

February 2, 2026 No Comments

In the Philippine digital landscape, public sentiment is a volatile force. For government agencies and political figures, online conversations are no longer just “feedback”—they are the front lines of governance and reputation. In an environment characterized by coordinated narrative shifts, misinformation, and high-stakes accountability, social listening in the Philippines has evolved. It is no longer about monitoring “likes”; it is about defending the truth and maintaining institutional stability. Learn more about our comprehensive community management services and how we help organizations maintain authentic digital engagement. 1. The High-Stakes Reality of Public-Sector Discourse In 2026, the digital space for Philippine leaders is defined by three distinct pressures: Narrative Weaponization: Detractors and political opponents often use coordinated amplification to distort policy rollouts. The May 2025 “Bayan Muna Red-Tagging” incident demonstrated how false claims about party-list disqualification could spread faster than official COMELEC clarifications, utilizing coordinated social media “shouting” to drown out the truth. The Misinformation Epidemic: False claims can go viral in minutes, causing public panic or eroding trust in government institutions. The May 2024 Marcos deepfake incident—where sophisticated audio fabrication portrayed the President ordering aggressive military action—required immediate multi-agency mobilization to prevent international diplomatic escalation. In a country where 90.8 million active social media users represent 78% of the total population, a single piece of manufactured content can reach critical mass within hours. The Demand for Transparency: Citizens expect real-time responsiveness and absolute accountability. Yet 98.9% of Filipinos use chat and messenger services monthly—”dark social” channels where disinformation spreads invisibly to basic monitoring tools. Government agencies face the impossible task of maintaining transparency across platforms they cannot even see without enterprise-grade intelligence infrastructure. At LeapOut, we believe that for government agencies, intelligence must precede communication. You cannot lead a conversation you do not fully understand. And in 2026, understanding requires capabilities that match the sophistication of those seeking to manipulate public opinion. 2. LeapOut & Meltwater: The Gold Standard for Public Intelligence The threat landscape facing Philippine government institutions is no longer theoretical. It is documented, quantified, and escalating: Foreign Interference Operations: Recent investigations have uncovered multi-million peso operations managing massive networks of fake accounts posing as teachers, laborers, and government employees to manufacture grassroots authenticity for foreign propaganda. In April 2025, the National Security Council flagged the use of local proxies to amplify divisive narratives and undermine the administration’s national security positions. Industrial-Scale Coordinated Inauthentic Behavior: Meta’s May 2025 pre-election takedown removed thousands of fake accounts and pages days before the May 12 midterm polls—part of what researchers termed an “intensified firehose of falsehoods” designed to manipulate voter behavior at scale. AI-Powered Disinformation: Deepfake technology has moved from experimental to operational. Hyper-partisan vlogger networks have deployed coordinated campaigns spreading fabricated allegations against high-ranking officials, requiring immediate institutional response to contain damage. Our content marketing strategies help organizations develop authentic narratives that build trust and counter misinformation effectively. Managing public perception in this environment requires enterprise-grade tools. LeapOut partners with Meltwater to provide government units and political leaders with a secure, robust intelligence ecosystem capable of matching these sophisticated threats. Audit-Ready Data: Every insight is backed by a transparent data trail, essential for government compliance and reporting. When the Philippine National Police requested removal of 1,372 malicious posts in August 2025 alone, agencies needed documentation that could withstand legal scrutiny. Hyper-Local Depth: Monitoring across Facebook, TikTok, X, Viber, WhatsApp, Telegram, and localized forums where regional political discourse actually happens. Basic tools miss the 98.9% of Filipinos using messenger services—precisely where coordinated campaigns operate beneath public visibility. Explore our TikTok marketing expertise to understand how we navigate emerging social platforms where misinformation spreads rapidly. Predictive Alerting: Advanced Boolean monitoring that flags potential PR crises or security threats before they breach the mainstream. The difference between containing a deepfake within niche channels versus managing international diplomatic fallout is measured in minutes, not hours. 3. Critical Focus Areas for Government Agencies Narrative Defense & Crisis Mitigation We identify the “Patient Zero” of a misinformation campaign. By tracking how a false narrative spreads—whether it’s a multi-million peso foreign interference operation or a coordinated red-tagging campaign—we help agencies intervene at the exact point of escalation. When thousands of fake accounts activated days before the 2025 midterm elections, agencies with structured intelligence capabilities could distinguish between genuine voter discourse and manufactured amplification. Citizen Sentiment & Policy Impact How do Filipinos really feel about a new department order or legislative bill? With 90.8 million active social media users generating content across dozens of platforms and dialects, separating signal from noise requires more than keyword tracking. We filter out the “loud minority”—including the coordinated networks posing as “working-class Filipinos”—to provide leaders with an accurate pulse of genuine public sentiment. Our social media advertising services leverage similar intelligence frameworks to reach authentic audiences and maximize campaign effectiveness. Identifying Coordinated Inauthentic Behavior (CIB) Distinguishing between genuine citizen grievances and “troll farm” activity is crucial. When hyper-partisan vlogger networks deploy coordinated campaigns, or when foreign proxy operations invest millions in manufacturing grassroots authenticity, leaders need intelligence systems that recognize behavioral patterns, timing anomalies, and network structures that reveal coordination. We help leaders ignore artificial noise and focus on real constituent needs. Foreign Interference Detection The National Security Council’s April 2025 identification of local proxies amplifying divisive narratives demonstrates that foreign interference is not abstract—it is operational and targeted. LeapOut’s monitoring frameworks are specifically designed to detect the linguistic patterns, funding indicators, and coordination signatures that distinguish foreign influence operations from domestic political discourse. 4. The LeapOut Workflow: Protecting the Mandate Step Focus for Leaders Outcome Real-World Application 1. Architecture Mapping Political Opponents & Key Issues A tailored “early warning system” Identifying multi-million peso networks before they achieve narrative dominance 2. Monitoring Real-time CIB & Misinformation Detection Separation of real feedback from bots Flagging coordinated activity across 90.8M users before Meta’s takedown 3. Analysis Risk Categorization (High/Medium/Low) Prioritized response for leadership Assessing deepfake threat level requiring multi-agency mobilization 4. Activation Strategic Narrative Counter-measures Reclaiming the truth through PR/Social PCO’s rapid response preventing

What Building on Shopify Taught Us About Scale, Systems, and Stewardship

December 19, 2025 No Comments

Over the years, I’ve noticed that most conversations about e-commerce platforms are overly simplified. Shopify is often described as fast but limited, flexible but lightweight—great for startups, less so for serious scale. Our experience tells a more nuanced story. At LeapOut, we’ve built Shopify stores for brands at very different stages: legacy institutions, global brands, regulated organizations, and fast-growing challengers. Each project came with its own context, constraints, and expectations. What became clear over time is this: Shopify works best when the build respects the brand’s story rather than forcing a template onto it. Shopify Is Not One Thing Shopify is not a single experience. It behaves very differently depending on scale, governance, and ambition. A DTC startup, a national brand, and an enterprise organization may all use Shopify—but the way the platform must be architected changes dramatically as complexity increases. That realization shaped how we approach every Shopify development build today. Each brand we’ve worked with taught us something distinct. Every Shopify Brand Has a Story Bench (Shopify Plus): Continuity Over Disruption Bench is more than a retailer in the Philippines—it’s a cultural institution. Many of us grew up with the brand, which made this project feel personal from day one. Our work on Shopify Plus focused on continuity. We had to factor in historical data, existing enterprise workflows, and future corporate plans without disrupting a brand that already worked at scale. The key lesson was simple but powerful: not every brand needs reinvention—some need careful stewardship. Under Armour Philippines (Shopify Plus): Governance at Scale Under Armour was one of the most demanding Shopify environments we’ve handled. The work required deep front-end customization aligned with global brand standards, strong performance discipline, and careful stakeholder alignment across teams. Shopify Plus gave us the flexibility—but scale demanded governance. This project reinforced a truth we see often: flexibility without structure creates risk. Reebok (Shopify Plus): Designing for Longevity Reebok was our first major Shopify Plus build—and one of the most formative. At the time, it pushed us to think beyond launch cycles. We had to design theme architecture, performance optimization, and front-end decisions that could hold up over time. Four years later, the store is still running. That longevity remains one of our proudest indicators of success. MaxiLife by Maxicare (Shopify Plus): Precision Under Constraint Healthcare-adjacent commerce brings a unique kind of complexity. For MaxiLife, we implemented deep technical customization to meet regulatory requirements while ensuring the experience remained intuitive and human. Shopify Plus allowed us to extend the platform safely—but precision was non-negotiable. The takeaway was clear: constraints don’t eliminate good experience—they demand better design. Kultura: Scale Through Discoverability Kultura carries one of the deepest inventories we’ve worked with. The challenge wasn’t volume—it was discoverability. Our work focused on navigation architecture, SEO structure, and product taxonomy to help customers find meaning within abundance. Scale without clarity, we learned, quickly becomes friction. Crate & Barrel Philippines: When Invisibility Is Success Crate & Barrel required a different posture altogether. Our role centered on Shopify SEO and supporting a platform migration with minimal disruption. The goal wasn’t visible change—it was continuity. In enterprise environments, the absence of failure is often the highest measure of success. Chicco Philippines: Operational Complexity Behind a Gentle Brand Chicco’s challenge lay beneath the surface. Oversized products like strollers required complex shipping logic and fulfillment considerations that standard setups don’t address. This project reminded us that good commerce design must account for operational reality, not just aesthetics. Belomed: Speed With Intent Belomed came with a firm deadline: launch in six weeks, in time for the 2025 holiday season. The work required disciplined prioritization and focused execution. Performance post-launch validated the approach, and the platform now serves as a foundation for more ambitious technical plans. Speed, we learned, only works when paired with intent. Saucony Philippines: Translating Heritage Forward Saucony’s relaunch was about balance. We had to honor the brand’s origins while making it relevant to a modern audience. The project involved close collaboration and gradual capability building with the local team. Growth has followed steadily—proof that heritage only works when it’s translated forward. OUR HOME: Progress That Compounds OUR HOME reflects the quieter side of growth. From early SEO work in 2021 to later UX, navigation, and content improvements, the store has evolved through consistent, incremental enhancements rather than dramatic redesigns. It’s a reminder that long-term improvement compounds quietly—but powerfully. Kotis Design (USA): Extending Shopify Beyond Its Defaults Kotis Design, a US-based B2B brand serving Fortune 500 clients, exceeded Shopify’s native customization limits. We built a custom Shopify app to support complex product personalization—marking a milestone in our understanding of Shopify as an extensible platform. Platform limits, we found, are often design limits—not technical ones. Body Wrappers USA: Community as a Constraint Body Wrappers is a legacy brand deeply rooted in the global dance community. Post-relaunch, performance and conversion improved—but more importantly, the work reinforced how community changes design decisions. When you serve a community, responsibility increases. Sports Central: Growth Shared Over Time Sports Central was our first professional Shopify build, completed during the pandemic. Watching the brand grow since then has been one of the most rewarding parts of our journey. It reminds us that meaningful outcomes are rarely visible at launch—they emerge over time. Shopify Plus as a Pattern Across these projects, Shopify Plus emerged not as a feature set, but as a pattern. It appears when: scale introduces real risk governance becomes essential decisions must endure beyond teams and agencies Shopify Plus doesn’t simplify complexity—it reveals it. Designing for What Comes Next Today, our Shopify work increasingly accounts for a Gen-AI–driven future. We’re designing platforms that are interpretable by intelligent systems—through clean data structures, clear taxonomy, and durable content architecture. SEO is no longer just about ranking, but about being understood. We’re also expanding Shopify into food, services, and hybrid business models—focusing not on “pretty websites,” but on future-proof platforms

A Comprehensive Guide in Leveraging Digital Marketing for Fintech Companies

March 8, 2024 No Comments

From local digital wallets like GCash, Maya, and PayMongo to cryptocurrency exchanges like Coins.ph and PDAX, the Philippines has gone a long way in the financial technology (fintech) industry. This blog post provides digital marketing tips for fintech owners or executives like you, to optimize your channels to boost your brand’s online presence, web traffic, and conversions. Rise of Digital Wallets and Fintech Apps in the Philippines The COVID-19 pandemic has ushered in a digital shift in the Philippine economy. The lockdowns forced Filipinos to transact money online. As a result, the Philippine e-commerce landscape started to boom. This crisis also paved the way for the massive use of mobile wallets, digital banks, and other cashless payment solutions powered by technology. To gain a foothold, fintech companies need robust digital marketing strategies. According to the Fintech Map Philippines 2023 report, the sector soared more than 38%. From 216 companies, it grew to 299 in August 2023. And it shows no signs of stopping. As the fintech industry thrives, the competition gets stiffer and stiffer. Moreover, players in this industry face various challenges in promoting digital payment, lending, and other products. As such, the Philippine fintech companies should step up their marketing campaigns to reach their target audiences. Cutting through the noise and reaching your target audience requires an intelligent and effective digital marketing strategy. How Digital Channels Help Fintech Marketing As a financial technology startup owner or executive, most of your marketing efforts should hinge on utilizing digital channels to promote your brand. Here’s a peek at some of the ones that the Philippine market is currently using: Social Media Marketing Filipinos were the second most active social media users worldwide in 2023. Tapping your target market on Facebook, YouTube, TikTok, Instagram, and other platforms is a must-have for fintech companies. Your brand can benefit from this channel by: Boosting Brand Awareness and Market Reach Social media allows fintech companies to reach a wider audience by building their online presence in groups and platforms where potential customers and investors drop by. Platforms like LinkedIn and Facebook also offer advanced targeting options, enabling you to reach specific demographics and interests with their message. Building Trust and Credibility Social media allows you to foster transparency and open communication with customers. Through this marketing medium, you can address concerns, answer questions, and showcase your expertise. You can also feature positive customer testimonials and reviews to help build trust and credibility. Educating Your Target Audience These platforms offer a stage for sharing valuable content and insights to educate audiences about financial topics that can establish your company as a thought leader and an influencer. They can take the form of: Facebook, LinkedIn, or Medium articles, YouTube explainer videos, Instagram or X carousels or reels TikTok videos User Acquisition and Customer Engagement This medium is a powerful tool for showcasing products, services, and special offers. It can also create a positive and engaging online community that fosters brand loyalty and encourages users to stay informed about company updates and new products. Customer Support and Feedback Social media is a direct communication channel for users to reach customer support and resolve issues. You can also use this as a tool to get valuable customer comments and feedback. Through these valuable sources of customer insight, you can learn more about the sentiments of your customers or audience, and identify areas for improvement. Search Engine Optimization (SEO) Most Filipinos still rely heavily on Google for information. Hence, you need SEO to ensure your website is optimized to appear in searches relevant to your fintech products and services. SEO also factors in the load speed of apps or web pages and others. Increased Organic Traffic and Brand Awareness Getting a high ranking in search engine results pages (SERPs) for relevant keywords means more people will see your website, driving organic traffic and increasing brand awareness. By optimizing your website for specific keywords, you can attract targeted traffic who are actively searching for what you offer, leading to higher conversion rates. Building Trust and Credibility Ranking highly in search results shows the authority and expertise in this sector. Having this reputation can help build trust and credibility with potential customers. To achieve this goal, you should implement a strong SEO strategy involving valuable and informative content creation. This strategy will help position your company as a reliable source of information. Improved Lead Generation and Conversions SEO attracts qualified leads already interested in financial products and services, increasing the likelihood of converting them into paying customers. You can do this by optimizing your landing pages with relevant keywords to ensure a seamless user experience and encourage desired actions, like signing up for a free trial or requesting a quote. Cost-Effective Marketing Strategy While SEO may require considerable investment in the initial stages, it is a cost-effective strategy in the long run. If done right, you can attract considerable organic traffic that can generate conversions even without paid advertising costs. Content Marketing Content remains gold in digital marketing. It is a powerful way to build trust, educate their audience, and drive growth in fintech companies. Through informative blog posts, infographics, or videos, you can address how fintech can solve the financial problems of Filipinos. These include cashless payments, money transfers, and introducing additional venues for investments and savings. One example of this strategy is publishing a series of content about how customers should spend, save, and invest their money wisely. While many Pinoys are tech-savvy, our country is still at the bottom 30 out of 144 in financial literacy. You can position yourself as a thought leader who gives relevant and timely advice on this and other virtual money topics. You can publish blog posts, e-books, white papers, and other content types across digital marketing channels, such as on your blog and social media accounts. Influencer Marketing Leveraging notable personalities and social media celebrities provides an attractive venue to showcase your brand. As our previous blog post stated, influencer

Clutch Recognizes LeapOut Among Philippines’ Top B2B Agencies for 2022

September 14, 2022 No Comments

As a leading digital agency in Manila, Philippines, our mission is to inspire and implement digital marketing and e-commerce solutions that will make businesses and people win. At LeapOut, we are not afraid to talk about impact and performance, and our steps are grounded with data and consumer insights to help us further refine our approach. Additionally, we are the first SemRush and Shopify Plus-managed partner in the Philippines. We were recently made aware that Clutch has highlighted us as one of the leading companies, naming LeapOut as a top Digital Marketing and PPC agency in Manila, Philippines. For context, Clutch is an established B2B reviews platform that helps firms connect with the solution providers they need to improve effectiveness and increase productivity. To be eligible for a Clutch Leader Award, companies must exhibit an unusually high ability to deliver top-tier work to their clients. Receiving this award is no small feat, and we appreciate this recognition. “We are grateful to receive this recognition from Clutch, given that they have seen thousands of agencies worldwide, and for us to be part of their list of top digital marketing firms in the Philippines is truly an honor. This award is a testament to our teams’ hard work and dedication to providing outstanding services and results for our clients. It’s been an honor and a privilege to help businesses in our country grow their online presence. We couldn’t have done it without the support of our amazing clients, who continue to work with us. Your partnership means a lot to our agency. You inspire us to go above and beyond and to continue to LeapOut of the ordinary. Congratulations to the rest of the winners! Thank you, Clutch, for this recognition.” – Marvin Ortiz, Co-Founder & Managing Partner, LeapOut We’re incredibly thankful to our clients for their trust and support, especially those who left us a review on our Clutch profile. Here’s what they had to say about working with us. “The company was very responsive and went the extra mile to make sure all deliverables were on top and meet the expected outcome.” – Nelson Silva, Former Country Sales & Marketing Head, AsiaPay Philippines Time to LeapOut of the ordinary. Grow your business with digital marketing today!

Domain Age, Alexa Rank, and Google PageRank – Old and Faded SEO Benchmarking Metrics

August 16, 2022 No Comments

Domain Age, Alexa Rank, and Google PageRank – Do these metrics still matter? In the early days of SEO, practitioners were obsessed with reporting metrics that would justify their efforts in growing their website popularity and traffic. Since SEO and digital marketing were in their infancy (talking about 2010 – 2016), leaders were keen to know if they were making progress; hence, they resorted and depended on these old metrics. The difference between Domain age, Alexa rank, and Google PageRank is significant in understanding the history and myths of SEO. Domain age (not to be confused with DA as Domain Authority) is when a website has been registered, while Alexa Rank measures web traffic and popularity (retired in May 2022), and Google PageRank is a measure of a website’s importance or authority. Does domain age affect Google rankings? Domain age can be a factor in SEO because it shows how long a website has been around. The longer a website has been around, the more likely it is to have built up trust and authority with search engines. However, domain age alone is not enough to guarantee good SEO results. In an old video of Matt Cutts in 2009 (yes! This is the only available official statement about Domain Age as a Search Engine Ranking Factor), he answered the question, “how much does a domain age affects its ranking on Google?” Matt Cutts said not to worry about it too much as link data is way more important than the site’s age. He then said: “The fact is it’s mostly the quality of your content and the sort of links that you get as a result of the quality of your content that determine how well you’re going to rank in the search engines.” So don’t believe some domain registrar suppliers selling you old domains with SEO as their pitch. It’s useless! Does good Alexa Rank mean the website has good SEO? I remember years back when I used to work for an E-commerce giant in the U.S. We used to include Alexa rankings as part of our SEO report. We were presenting the data to our leaders because it’s a good indication of how fast our website is growing in terms of traffic versus other competitors in the industry. Alexa rank is a good indicator of how popular a website is. The higher the Alexa rank, the more traffic a website gets. However, Alexa Rankings is independent of Google, so there is no direct correlation between Google Rankings and Alexa Rankings. A straight answer from Mike Maynard at Quora about this topic: Alexa retired its services on May 01, 2022. Thank you, Alexa, and farewell! Your rankings and toolbars will be missed. Google Pagerank Google PageRank is a more complex measure of a website’s importance. It considers the number and quality of links pointing to a website and the quality of the website’s content. A high PageRank indicates that a website is an authority on its subject matter or topic. Page Authority (PR) scale from 0-10. This scale moves way slower than Domain Authority and is much harder to impact, so if you see some positive movement, it’s a cause for a celebration (only if your client/bosses will understand). I remember in the early days of SEO, everybody went crazy about this metric, as this is a proprietary algorithm of Google during the early days. “The Google search engine has two essential features that help it produce high-precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called PageRank and is described in detail in [Page 98]. Second, Google utilizes link to improve search results.” — The Anatomy of a Large-Scale Hypertextual Web Search Engine – Sergey Brin and Lawrence Page However, as Google launches its new alteration and improvements to its algorithm, PageRank is rarely mentioned in SEO strategy planning and reports. Still, if you’re curious, you may check your site’s Google PageRank in this link. Make sure you include your http/s. Conclusion Domain age, Alexa rank, and Google PageRank are all essential factors to consider when benchmarking your traffic acquisition and SEO efforts. However, they are just one part of the puzzle. Other important factors include the quality of your website’s content and the number and quality of links pointing to your site. If you focus on these factors, you can improve your website’s SEO and visibility in the search engines.

Must-have Digital Marketing Channels to Maximize your Results

August 16, 2022 No Comments

In social media and pop-up trends, it’s hard to imagine how startup companies and small businesses compete with leading brands. After all, there’s no question these big names have the money and resources to strong-arm the online world in their favor. Competing with big companies may seem like a huge hurdle, but the reality is today’s struggle isn’t much different from previous generations. If played right, small and mid-sized businesses can thrive against all odds. That includes putting their trust in a reputable digital marketing agency to back them up as they fight an uphill battle against aggressive competition. What are digital marketing channels? Digital marketing channels, to put it simply, are a collection of ways for businesses and digital agencies to reach their audience online. Unlike the old days, audience-sourcing and ads are the most commonly used methods. Now, digital marketing is the modern solution at a more affordable price. But don’t get confused! There’s more to digital marketing than just internet ads. Over 4 billion people actively use the internet for their personal needs, making the web a perfect hub for finding potential customers that will react positively to your business. For E-commerce Companies, the most popular digital platforms and services offered this 2022 are Search Engine Optimization (SEO), Pay-Per-Click Marketing, and Content Marketing. Since the influence of social media is undeniable, it is no surprise that Social Media Marketing also ranks high among popular marketing channels. This digital marketing effort usually involves the management of social media platforms and publishing posts (static, videos, etc.). Lastly, due to brands and companies prioritizing their online presence, web development and e-mail marketing services are also in demand. It’s advantageous for businesses, no matter the industry, to employ effective digital strategies across all these channels. But if there’s a limited budget allotted, use the guide below to see which channels you should consider. Search Engine Optimization SEO is one of the most popular channels used in digital marketing. It may come as an unfamiliar term to those new to online marketing and e-commerce, but for brands who want to stay competitive, knowing the basics of it is a must. Essentially, SEO helps improve a website’s searchability through content optimization. One of its primary goals is to allow Google to crawl a website’s relevance to user searches and make it rank. The better the site is, the more likely it will end up as a top search result. Another thing you need to know about SEO is it’s more focused on getting organic traffic. A website can get visitors from search results (through an effective SEO strategy) rather than paying for traffic through web ads. The best way to get such traffic is by using relevant terms or trending keywords to let people know that your website has what they need. If you’re wondering how important SEO is in today’s climate, here’s a small tip: Huge conglomerates like the SM Group and Jollibee invest in SEO for all their properties despite being known brands. Why? Because online brand awareness is a never-ending battle. Thankfully, small businesses can at least go toe-to-toe with the big boys with the right SEO team and a bit of funding. Pay-Per-Click Advertising Pay-Per-Click (PPC) advertising is essentially the art of creating web ads that appear on top of searches whenever a searcher inputs specific keywords. Advertisers only pay the platform whenever someone clicks on their ad. It’s pricey to get into, but at least with PPC, you’re given control over how much you spend daily. The best way to improve its success rate is to make sure you’re using visually appealing ads ranging from attractive ad copies to readable artwork or infographics. Content Marketing Blog posting is a viable way of improving website visibility by making your brand relevant with ongoing trends and news posts. For example, how do you get a cement brand to enhance its search engine visibility? By creating numerous blog posts on its main website! Content Marketing can take the form of written articles, videos, and original images. These can be sought after by interested folks who may or may not be potential customers for your brand. The better your content, the more likely your page will have an improved ranking in the search engine. Content marketing and SEO work hand-in-hand to ensure everyone knows your business is trendy and reliable. Social Media Marketing The best thing about social media marketing is that every trending platform is bustling with daily activity⁠— be it Facebook (Meta), Twitter, Linkedin, Youtube, or others. Users are always on the prowl for something new to read, and the fast-paced world of the internet has constantly conditioned them to look for updates about their hobbies and favorite brands. Marketers can improve their standing with the audience by being active on their social media pages. Better results come from pages that feel like they’re being handled by actual people rather than automated bots and scheduled social media posting. This marketing helps the brand stay trending and fresh, making it one not to underestimate. Web Development Web development isn’t just about making a working website: it’s the art of creating or renovating an online venue for your brand. It’s a channel for you to host your online store while using content marketing campaigns to boost its online visibility. For the best website design: Improve first impressions by focusing on how your top landing pages look. Make sure it’s themed consistently to your brand image. Don’t go overboard in trying to make it stand out, but at the same time, don’t make it too simplified. You need to prioritize making it responsive and user-friendly. Remember, you’re trying to attract customers accustomed to the speed of social media. Create content that encourages users to stay on your website longer while reducing bounce or exit rates. Don’t forget to secure it for your and your customers’ sake. Digital marketing agencies often offer numerous web development services, but they vary between providers. Email Marketing