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LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave. Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet. “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence. Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission. He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm. “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.” “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing. “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach. Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies. “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot. To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising. Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page. Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience. He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably. It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online. At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts. “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed. One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

Featured Blog

LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

From Noise to Intelligence: How LeapOut and Meltwater Safeguard Public Trust for Government and Political Leaders

February 2, 2026 No Comments

In the Philippine digital landscape, public sentiment is a volatile force. For government agencies and political figures, online conversations are no longer just “feedback”—they are the front lines of governance and reputation. In an environment characterized by coordinated narrative shifts, misinformation, and high-stakes accountability, social listening in the Philippines has evolved. It is no longer about monitoring “likes”; it is about defending the truth and maintaining institutional stability. Learn more about our comprehensive community management services and how we help organizations maintain authentic digital engagement. 1. The High-Stakes Reality of Public-Sector Discourse In 2026, the digital space for Philippine leaders is defined by three distinct pressures: Narrative Weaponization: Detractors and political opponents often use coordinated amplification to distort policy rollouts. The May 2025 “Bayan Muna Red-Tagging” incident demonstrated how false claims about party-list disqualification could spread faster than official COMELEC clarifications, utilizing coordinated social media “shouting” to drown out the truth. The Misinformation Epidemic: False claims can go viral in minutes, causing public panic or eroding trust in government institutions. The May 2024 Marcos deepfake incident—where sophisticated audio fabrication portrayed the President ordering aggressive military action—required immediate multi-agency mobilization to prevent international diplomatic escalation. In a country where 90.8 million active social media users represent 78% of the total population, a single piece of manufactured content can reach critical mass within hours. The Demand for Transparency: Citizens expect real-time responsiveness and absolute accountability. Yet 98.9% of Filipinos use chat and messenger services monthly—”dark social” channels where disinformation spreads invisibly to basic monitoring tools. Government agencies face the impossible task of maintaining transparency across platforms they cannot even see without enterprise-grade intelligence infrastructure. At LeapOut, we believe that for government agencies, intelligence must precede communication. You cannot lead a conversation you do not fully understand. And in 2026, understanding requires capabilities that match the sophistication of those seeking to manipulate public opinion. 2. LeapOut & Meltwater: The Gold Standard for Public Intelligence The threat landscape facing Philippine government institutions is no longer theoretical. It is documented, quantified, and escalating: Foreign Interference Operations: Recent investigations have uncovered multi-million peso operations managing massive networks of fake accounts posing as teachers, laborers, and government employees to manufacture grassroots authenticity for foreign propaganda. In April 2025, the National Security Council flagged the use of local proxies to amplify divisive narratives and undermine the administration’s national security positions. Industrial-Scale Coordinated Inauthentic Behavior: Meta’s May 2025 pre-election takedown removed thousands of fake accounts and pages days before the May 12 midterm polls—part of what researchers termed an “intensified firehose of falsehoods” designed to manipulate voter behavior at scale. AI-Powered Disinformation: Deepfake technology has moved from experimental to operational. Hyper-partisan vlogger networks have deployed coordinated campaigns spreading fabricated allegations against high-ranking officials, requiring immediate institutional response to contain damage. Our content marketing strategies help organizations develop authentic narratives that build trust and counter misinformation effectively. Managing public perception in this environment requires enterprise-grade tools. LeapOut partners with Meltwater to provide government units and political leaders with a secure, robust intelligence ecosystem capable of matching these sophisticated threats. Audit-Ready Data: Every insight is backed by a transparent data trail, essential for government compliance and reporting. When the Philippine National Police requested removal of 1,372 malicious posts in August 2025 alone, agencies needed documentation that could withstand legal scrutiny. Hyper-Local Depth: Monitoring across Facebook, TikTok, X, Viber, WhatsApp, Telegram, and localized forums where regional political discourse actually happens. Basic tools miss the 98.9% of Filipinos using messenger services—precisely where coordinated campaigns operate beneath public visibility. Explore our TikTok marketing expertise to understand how we navigate emerging social platforms where misinformation spreads rapidly. Predictive Alerting: Advanced Boolean monitoring that flags potential PR crises or security threats before they breach the mainstream. The difference between containing a deepfake within niche channels versus managing international diplomatic fallout is measured in minutes, not hours. 3. Critical Focus Areas for Government Agencies Narrative Defense & Crisis Mitigation We identify the “Patient Zero” of a misinformation campaign. By tracking how a false narrative spreads—whether it’s a multi-million peso foreign interference operation or a coordinated red-tagging campaign—we help agencies intervene at the exact point of escalation. When thousands of fake accounts activated days before the 2025 midterm elections, agencies with structured intelligence capabilities could distinguish between genuine voter discourse and manufactured amplification. Citizen Sentiment & Policy Impact How do Filipinos really feel about a new department order or legislative bill? With 90.8 million active social media users generating content across dozens of platforms and dialects, separating signal from noise requires more than keyword tracking. We filter out the “loud minority”—including the coordinated networks posing as “working-class Filipinos”—to provide leaders with an accurate pulse of genuine public sentiment. Our social media advertising services leverage similar intelligence frameworks to reach authentic audiences and maximize campaign effectiveness. Identifying Coordinated Inauthentic Behavior (CIB) Distinguishing between genuine citizen grievances and “troll farm” activity is crucial. When hyper-partisan vlogger networks deploy coordinated campaigns, or when foreign proxy operations invest millions in manufacturing grassroots authenticity, leaders need intelligence systems that recognize behavioral patterns, timing anomalies, and network structures that reveal coordination. We help leaders ignore artificial noise and focus on real constituent needs. Foreign Interference Detection The National Security Council’s April 2025 identification of local proxies amplifying divisive narratives demonstrates that foreign interference is not abstract—it is operational and targeted. LeapOut’s monitoring frameworks are specifically designed to detect the linguistic patterns, funding indicators, and coordination signatures that distinguish foreign influence operations from domestic political discourse. 4. The LeapOut Workflow: Protecting the Mandate Step Focus for Leaders Outcome Real-World Application 1. Architecture Mapping Political Opponents & Key Issues A tailored “early warning system” Identifying multi-million peso networks before they achieve narrative dominance 2. Monitoring Real-time CIB & Misinformation Detection Separation of real feedback from bots Flagging coordinated activity across 90.8M users before Meta’s takedown 3. Analysis Risk Categorization (High/Medium/Low) Prioritized response for leadership Assessing deepfake threat level requiring multi-agency mobilization 4. Activation Strategic Narrative Counter-measures Reclaiming the truth through PR/Social PCO’s rapid response preventing

How to Maximize Customer Relationships in Retail with Social Media and Community Management

April 26, 2024 No Comments

Social media marketing has become a primary mode of communication in the digital age. While it has become a go-to channel for young individuals, it also has become an indispensable tool for e-commerce and businesses in other industries. This digital marketing channel can establish a unique connection between businesses and their target audiences on a personal level. This enables companies to foster trust and loyalty. Moreover, companies, through customer engagement, can establish a strong emotional bond beyond mere cold and formal business transactions. You can address further their concerns while showcasing your brand personality through community management. Business Benefits of Social Media Because of its unique capabilities, social media has a special place in marketing your business online. Here are some benefits that your company can enjoy: Increased Sales and Revenue A popular digital marketing channel, social networks can bring tons of benefits to your business. Aside from driving traffic to your website, it is also a platform to convince your target customers to buy your products using engaging content. Lower Customer Acquisition Costs (CAC) Organic social combined with targeted social ads are usually more cost effective than traditional marketing channels when attracting new customers. Over time, this translates to lower customer acquisition costs, boosting your profit margin. Higher Customer Lifetime Value (CLV) In fostering strong customer relationships, social media is your best gateway. Nurtured leads become loyal customers who buy repeatedly and may even become brand advocates, increasing their CLV. Improved Brand Reputation Authentic interactions on social media enhance your brand image. Positive responses, helpful content, and social responsibility initiatives all contribute to trust and increase the overall value of your brand. Amplified Reach at Lower Cost Sharing quality organic content and strategically boosting it with paid advertising can cost significantly less than traditional marketing for reaching the same-sized audience. Aligning Your Social Media Campaigns with Business Goals As an online retailer, investing in social media can be your ticket for better sales. However, not all companies have earned a decent or impressive ROI (return on investment) from this activity. Why? Because many companies do not align their social media efforts with the right business goals. Some concentrate too much on creativity that they forget to lead their customers to According to Marley Jaxx, a filmmaker and YouTube content creator, a major reason could be businesses target the wrong business goals. Marley said in one of her YouTube videos that most companies are not paying attention to accomplishing three sequential business goals: Lead Generation Lead Nurturing Lead Conversion Let’s explore them one after another and discover strategies and tactics to carry out per goal. Lead generation Your goal in the lead generation phase is to generate interest in your product or service from your target audience. At this phase, you are attracting the interest of your prospective customers through clever and creative digital content strategies. Here are some ideas to turn your audience into leads. Captivate your audience with lead magnet offers like early access to your new products, discounts, or coupons to attract your customers that they can’t resist. Showcase authentic testimonials from satisfied customers. Form strategic influencer partnerships in your industry. Position your brand as a thought leader by fostering community engagement. Launch a referral campaign to leverage word-of-mouth marketing. Gain valuable insights into your audience’s preferences, pain points, and industry trends. Empower your team to become brand advocates on your social networks. Lead nurturing Nurturing your leads solidifies your relationships with potential customers by consistently engaging with them through different channels. You can do this by providing valuable and relevant content. Here are some tips to level up your relationship with them through social media. Develop a robust content ecosystem that nurtures leads. Foster meaningful connections through active engagement with your audience on their preferred social media platforms. Implement a lead scoring system to prioritize and segment your leads based on their engagement, demographics, and behavior. Lead conversion In social media, lead conversion is the transformation of casual audience or followers into buyers or subscribers. Boost high-performing social media posts with paid advertising. Incorporate popular and relevant hashtags into your social media content. Leverage the power of user-generated content to build trust and social proof. Incorporate shop buttons or links within your social media posts and profiles to streamline the path from discovery to conversion. Create a branded Facebook group to foster a dedicated community of engaged prospects and customers. Actively participate in existing online communities aligned with your target audience and industry. Partner with relevant influencers in your niche to leverage the established follower base. Turn Your Satisfied Buyers into Brand Promoters Now that some of your leads have turned into satisfied customers, you can further nurture them to become your brand promoters or evangelists. Here are some tactics you can do to accomplish this goal. Create Share-Worthy Content Develop high-quality, visually appealing, and engaging content that customers will be eager to share on your virtual store and their social media channels. This could include behind-the-scenes glimpses, educational resources, or entertaining content that aligns with your brand’s personality. Deliver Outstanding Customer Service Delighted customers are more likely to advocate for your brand. As such, give exceptional treatment to your customers through excellent service across all touchpoints, on your brick-and-mortar and online stores, especially on your social media accounts. You can do this through: Prompt response to queries and concerns Effective addressing of their concerns Exceed customer expectations Encourage User-Generated Content (UGC) Give customers incentives whenever they share their experiences with your brand on social media. You can do this through contests, challenges, or campaigns, This way, you can encourage them to craft UGC. Repost and amplify their content. Through this, you can make them feel valued and special participants in your brand community. Engage with Customers Actively engage with customers on social media by responding to their comments, questions, and mentions. This personalized interaction fosters a sense of connection and appreciation, making customers more inclined to promote your brand. Implement a Referral or Loyalty

Build Trust and Drive Leads: B2B Influencer Marketing Tactics That Work

March 1, 2024 No Comments

Does your brand need a push to expand your digital marketing presence? You can add influencer marketing as another channel to expand your reach. Influencer marketing is currently making its mark on the digital marketing landscape. And while this marketing activity is popular in the business-to-consumer (B2C) sphere, business-to-business (B2B) brands are slowly making it an integral part of their campaigns, especially in the Philippines. What Is Influencer Marketing for B2B? According to Ogilvy, B2B influencer marketing refers to creating partnerships between brands and influential individuals, key industry figures, or subject matter experts. The practice of influencer marketing is the same for B2C and B2B businesses – seeking help of famous personalities in promoting brands. However, B2C brands often go to flashy personalities and the latest dance craze while B2B brands focus on accomplished professionals to accomplish this goal. For B2B companies, the aim of influencer marketing is to leverage the popularity of the following influencers: Industry analysts or respected figures providing independent research and insights. Expert consultants and advisors offering guidance and solutions to businesses in your niche. Leading journalists and broadcasters who publish magazines and other papers in your industry. Professors and researchers with academic credibility and specialized knowledge. Customer advocates or satisfied clients who champion your brand and are open to share their positive experiences. Experienced employees with the expertise and potential to promote your brand. Why Invest in B2B Influencer Marketing? According to Asia Pacific Insights: Influencer Marketing Report 2023 by Partipost, an overwhelming majority (92%) of the surveyed Filipino companies have tried influencer marketing in 2023 compared to 76% in 2021. Philippine brands that allot 10% to 50% of their marketing budget for this task also doubled from 32% to 50%. On the side of users, more than 90% of Filipinos surveyed prefer influencer accounts over brand accounts, seeing these as more relatable content. These figures were echoed by another report, this time by Ogilvy. In a survey of 550 Chief Marketing Officers across 11 Asian markets including Malaysia, Philippines, Singapore, and Vietnam, 75% of the brands are already engaging in influencer marketing. Of these, 93% of the participants are planning to increase the adoption of this marketing practice. Overall, the survey found the majority of participants have a positive view about influencer marketing. A staggering 92% of survey participants believe using B2B Influencers for hyper-targeted marketing or personalized messaging is an effective strategy for increasing brand consideration and customer acquisition. Influencer is the Digital Version of Word-of-Mouth According to Ogilvy, by 2025, 75% of the workforce will comprise digital natives who have a distinct form of social relationships. Hence, businesses have to adapt to the new norm of communication, with digital becoming increasingly integrated with our physical interactions. This condition will lay a fertile ground to the growth of popularity of influencers as word-of-mouth advocates. They fill in the requirements of the traditional word-of-mouth, which is an honest and genuine opinion coming from relatable experiences from real people you can trust. Word-of-mouth is among the marketing activities with the highest efficacy rate in the B2B marketing landscape. In fact, this marketing tool impacts 91% of B2B sales, in a way. How B2B Influencers Can Leverage Brands Through influencer marketing, your brand can: Build relationships and collaborations with individuals or organizations carrying significant weight within your target B2B audience. Capitalize on their expertise and influence to promote your brand, product, or service. Build long-term, strategic partnerships aimed at establishing your brand as a thought leader and trusted authority within the industry. What’s more, exposure of your product or service through these personalities can increase brand awareness and credibility, generating leads and qualified traffic. It can also help you create more authoritative content and thought leadership. Your brand can also build positive associations with respected industry voices. How B2B Influencer Marketing is Done? Thought leadership collaborations that can foster partnership with industry experts for webinars, white papers, or blog posts to establish brand credibility and knowledge authority. Social media campaigns that leverage influencer networks for targeted content promoting events, webinars, or case studies to reach relevant decision-makers. Community management that opens doors for your brand to engage with B2B communities and forums through establishing thought leadership, answering questions, and building organic relationships. Local event sponsorships during industry conferences, seminars, or meetups that will connect your brand with key players and potential customers. Micro-influencer partnerships that will allow you to engage with smaller, yet highly trusted individuals with specialized knowledge within your niche. Where to Find B2B Influencers? Spotting the right person as a B2B influencer can be a challenge. Here are some popular venues where you can find them: Marketing magazines and blogs. Look for articles featuring B2B influencer marketing case studies in the Philippines or Southeast Asia related to your brand. Industry award websites. Check for award announcements highlighting successful B2B influencer campaigns in your specific industry. Marketing agencies and consultancies. Contact local agencies specializing in B2B marketing or influencer marketing for insights and potential case studies. Social media platforms. Go to LinkedIn and other platforms to search for relevant discussions and content shared by B2B influencers in your field. Networking events. Attend industry events and conferences to connect with potential influencers and hear about successful marketing strategies. Lack of B2B Influentials’ Utilization However, despite the CMOs’ optimism for the influencer marketing’s impact to better ROI, its potential is still far from reaching its full realization. The research found that companies do not assign a team to fully utilize its aftersales influence even though 47% of respondents agree B2B influencers could have the biggest impact during aftersales. Influencers are also far from fully utilized in lead generation, considering 60% of CMOs have yet to experience improvement in lead generation from B2B marketing activities. How to Improve Your B2B Influential Campaigns To win big in B2B influencer campaigns, you need substance, collaboration, and strategic planning. Here’s a step-by-step guide to crafting campaigns that resonate with decision-makers while elevating your brand within your niche. Step 1:

20 Sassy Philippine Brands You Should Be Following On Social Media

September 18, 2018 2 Comments

If you’re like us, you probably keep tabs on a few brands on social media. Perhaps you follow them for valuable content, for announcements, or access to exclusive deals or promos. Or maybe you just follow them because they’re really funny and sassy. Customers, especially Millennials, want real, genuine human interactions with brands. Staying true to yourself and delivering the laughs is one of the best ways to stay relevant and keep people engaged. Here are some of the best brands that perfectly show how it’s done with their funny, sassy, and witty online presence. Social media managers, take note! 1. Angkas When The Department of Transportation (DOTr) and the Land Transportation Franchising and Regulatory Board (LTFRB) lifted the suspension of Angkas, a motorcycle ride-hailing and delivery services app, Rappler was the first to break the news. But Angkas was having none of it. Angkas has been gaining popularity for its deadpan, witty responses and on-point memes. Somebody give their social media manager a raise! 2. Safeguard Brands must be prepared to answer their customers’ questions, no matter how far-out they are. Safeguard had the perfect response when somebody asked why their soap can only kill 99.9% of germs. 3. McDonald’s What started out as an innocent question turned out to a hilarious (and flirty!) exchange between a customer and McDonald’s. Prepare to get kilig! 4. Esquire Philippines Social media isn’t always nice, a fact most social media managers only know all too well. When Esquire Philippines put Vice President Leni Robredo on their cover and posted in on their Facebook page, trolls swarmed in. Esquire Philippines then gave a masterclass on how to give a (classy) burn. 5. GMA News As one of the biggest media outlets in the country, GMA News receives its fair share of criticism. But, like Esquire Philippines, they handled it with perfect grace—and sarcasm. 6. Zark’s Burgers Following the viral trend of asking silly questions to brands, one user asked the famous burger chain about what to do when someone you love leaves you (ouch!). Zark’s dropped some truth bombs…and managed to promote their product. Color us impressed! 8. Metro Manila Development Authority (MMDA) While not exactly a brand, MMDA gives a perfect example of how to stay funny while still helping people. MMDA breaks the notion that government agencies have to be serious all the time. Here are some their funniest social media moments. 8. J.CO Donuts & Coffee We love a good hugot and J.CO certainly delivered with this hit-you-in-the-feels response. They almost seem like that good friend you always turn to for love advice! Be right back. *crying while eating a dozen Al Capones* 9. Alaxan Most Filipinos consider Alaxan as their go-to medicine for muscle aches or other body pains. But one customer was curious if Alaxan also cured something really, really painful: heartbreak. Alaxan offered some words of wisdom, managed to promote their brand, and was helpful. 10. Jollibee A staple Filipino brand, Jollibee has been the subject of countless memes online—the most genuine proof that they have indeed become a true Filipino pop culture icon. 11. Puregold As a brand, you should always be prepared to answer the questions of some very curious customers. And Puregold delivered, well, a golden response. 12. KitKat We’re big fans of KitKat’s funny and timely social media presence. (And of their chocolates, of course). Even though they don’t post frequently, their posts are always well-thought of and remain true to their brand’s sense of playfulness. 13. Mang Inasal These days, just about every brand tries to jump on the meme bandwagon. Some fail but others, like Mang Inasal, do it with aplomb. Lesson here? Do memes carefully and make sure they’re actually funny and relevant. 14. Cebu Pacific Air Showing yet another great use of memes (and displaying self-awareness), Cebu Pacific takes on an all-too-relatable experience: the excruciating, adrenaline-inducing wait for those coveted seat sales. 15. Shopee This emerging e-commerce brand is one to watch out for in social media. We’re already loving their hilarious posts that make you think, “The struggle is real!”. We’re looking forward to seeing more of what the Shopee social media team has to offer! 16. Chowking We turn to Chowking for our favorite Chinese comfort foods (Chow Fan, anyone?) But, it turns out, some turn to the fast food chain for much-needed love advice. Chowking was more than ready to offer some comforting advice. New requirement for social media managers: experience in being a love guru. 17. Toyota Remember those Facebook users that asked brands for free products and services in exchange for likes or shares? Yeah, we do too and we’re still cringing. While some brands went along and took up the offer, Toyota Motors Philippines didn’t hesitate to give one user a reality check. 18. Motolite When your relationship isn’t strong enough to last but, at least, Motolite batteries are #forever. 19. Department of Trade and Industry (DTI) Like MMDA, DTI isn’t a brand but their social media team is killing it and it’s a lesson for brands on how to convince people to do something while still being funny! 20. Nissin Yakisoba When the official Southeast Asian Games logo was unveiled, many people weren’t impressed. But some brands were only too happy (and quick) to poke fun at the now infamous logo. Case in point: Nissin Yakisoba. What are your favorite brands on social media? Share with us! Looking for a digital marketing agency to handle your social media? We’ve got social media marketing solutions for you! Get in touch with us today.