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LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave. Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet. “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence. Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission. He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm. “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.” “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing. “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach. Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies. “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot. To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising. Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page. Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience. He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably. It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online. At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts. “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed. One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

Featured Blog

LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

LeapOut Elevates Digital Commerce: Launches Under Armour Philippines’ Game-Changing Shopify Plus Website

July 1, 2025 No Comments

MANILA, PHILIPPINES – July 1, 2025 – LeapOut, the Philippines’ premier digital commerce and Shopify Plus agency, proudly announces the successful launch of the groundbreaking new Under Armour Philippines e-commerce platform. Engineered on Shopify Plus—known globally for scalability and performance—this fully customized website offers users an immersive digital experience that mirrors Under Armour’s global prestige, setting a new benchmark for online sports apparel retail in the region. This transformative project involved a meticulous, from-the-ground-up redevelopment designed to provide athletes and fitness enthusiasts an intuitive, seamless, and captivating user journey. From the visually dynamic homepage to precision-crafted collection and landing pages, each feature was strategically developed by LeapOut to deliver both immediate functionality and enduring adaptability. The launch marks a major milestone, achieved through navigating complex approval channels involving both the official Philippine distributor and Under Armour’s global leadership. The successful delivery of this ambitious project underscores LeapOut’s capacity to seamlessly manage stakeholder alignment on a global scale. Reflecting on the achievement, Ruben Fortes, Project Lead at LeapOut, stated, “This project represents more than a technical accomplishment; it embodies our commitment to pushing the boundaries of what digital commerce can achieve. It’s a convergence of relentless dedication, innovative thinking, and strategic collaboration—resulting in an elevated experience that is both meaningful and powerful for the Under Armour community.” Technical excellence underpinned the project’s success. LeapOut’s team of expert developers and engineers built a site that was visually striking, technically robust, and designed explicitly for scalability. June Dolendo, LeapOut’s Senior Developer and Head of Technology, articulated, “In crafting the Under Armour digital experience, we meticulously considered every interaction, every component, and every pixel—ensuring each element contributes to a cohesive, responsive, and delightful user experience. This meticulous approach to digital architecture and design reflects LeapOut’s unwavering commitment to excellence and innovation.” This launch further solidifies LeapOut’s esteemed portfolio, placing Under Armour alongside other iconic brands like Reebok, Bench, Aldo, Kultura, Maxi Life, Pet Express, Toy Kingdom, Chicco, and numerous leading labels under SM Retail, Inc. LeapOut has also successfully built an impressive client base in the USA and Australia, showcasing its global capability and trusted expertise in managing sophisticated digital projects. LeapOut: Empowering Brands from First Sale to Full Scale The successful Under Armour launch reinforces LeapOut’s fundamental mission: guiding businesses from their very first online sale to full-scale digital leadership. LeapOut’s distinctive approach equips SMEs and enterprises alike to invest strategically in digital infrastructure, ensuring each step fuels sustainable growth. At LeapOut, websites aren’t just built—they’re transformed into powerful engines of digital growth. Combining industry-leading technology with strategic business acumen, LeapOut continues to distinguish itself as the partner of choice for brands committed to dominating the digital space. Explore Under Armour Philippines’ transformative digital experience here: https://www.underarmour.com.ph/

Beyond E-commerce: How ROI Consulting Leveraged Shopify for Service Excellence

March 28, 2025 No Comments

In the bustling business landscape of the Philippines, ROI Consulting Service stands out as a leader in process improvement and training. Yet, despite their expertise, they faced a hurdle: their online presence was outdated. A simple, self-built website and scattered Facebook posts weren’t enough. “It was more of a placeholder than a platform,” says founder Romillo “Romil” Campos, MBA, MBB, ECE. Determined to bridge this digital gap, they turned to an unexpected ally—Shopify, a platform known for e-commerce—and transformed it into a powerhouse for their service-based business. This is their story, and it’s rewriting the rules. The Problem: A Digital Gap in a Service World ROI Consulting doesn’t sell physical products like gadgets or apparel; they offer training and consultancy—intangible services that didn’t seem to fit Shopify’s typical use case. Their old website failed to reflect their professionalism, often turning away potential clients who judge businesses by their online presence. “We needed something that matched our expertise,” Romil explains. The challenge was bold: adapt a tool designed for product sales into a platform for learning and growth. Enter LeapOut Digital: The Perfect Partner Romil didn’t take on this challenge solo. He partnered with LeapOut, a digital solutions provider with a personal twist. “The Managing Partner of LeapOut was my classmate,” Romil shares, “and we’d collaborated on process improvement projects before.” This trust and history made LeapOut the ideal choice. Together, they set out to reshape Shopify into a tool that serves a service-driven mission. Turning Shopify Into a Service Hub Shopify is built for e-commerce, so bending it to fit a training-focused business required creativity. “We had to adapt it for consultancy and education,” Romil says. LeapOut rose to the occasion, delivering a platform where: Students can enroll and subscribe to Six Sigma certification programs effortlessly. Online payments are seamless, with instant enrollment confirmations sent to learners. The ability to engage past and existing customers, fostering a community around process improvement. A beefed-up training calendar to keep learners active and involved throughout the year. But Romil’s vision extends beyond what’s live today. He has ambitious plans to elevate the platform further: A Learning Management System (LMS) to offer White Belt courses online directly on the site. Auto-generated certificates that instantly reward course completion, eliminating manual effort. A Certificate verification system to help employers validate Six Sigma Belts. The development process was smooth, with weekly check-ins ensuring steady progress. Even when a key team member departed, LeapOut’s robust team stepped in seamlessly. “The new team was just as efficient,” Romil notes. The result is a Shopify site that’s uniquely tailored to ROI Consulting, with more enhancements on the horizon. The Payoff: Growth and Efficiency Since its launch, the site has delivered results. “It’s professional, user-friendly, and packed with features I didn’t even know I needed,” Romil says with pride. We’re expecting that training inquiries to grow. Immediately, the online enrollment system will save time for both students and ROI Consulting staff. This isn’t just a website—it’s a catalyst for a service-focused business, proving Shopify’s potential beyond traditional e-commerce. Standing Out from the Crowd What sets ROI Consulting apart from other players in the industry? While many competitors cling to outdated websites or cumbersome manual processes, ROI Consulting is leaning into digital innovation. Here’s how they shine: Convenience: Online enrollment and payments simplify the sign-up process, making it faster and easier for students compared to traditional methods. Engagement: The platform’s design allows Romil to connect with past and current customers, building a community that competitors often overlook. Scalability: With plans for an LMS and auto-certificates, ROI Consulting is gearing up to handle more learners efficiently—something manual systems can’t match. Visibility: A polished, modern online presence gives them an edge over rivals stuck with basic sites, helping them reach a broader audience. This forward-thinking approach not only differentiates them but also positions them as a scalable, customer-focused leader in the training space. Looking Ahead: A Leader in the Making Romil isn’t content to stop here. “I want ROI to be the top training provider for process improvement in the Philippines,” he declares. With this digital foundation in place, they’re planning to enhance SEO for greater reach and roll out more training tools. This Shopify leap has laid the groundwork for them to lead the industry, not just keep pace. A Lesson for All ROI Consulting’s journey is more than inspiring—it’s a call to action. “Digital presence is everything,” Romil advises. “Invest a little now for a big return later. If people can’t find you, even the best services won’t succeed.” For service-based businesses eyeing Shopify, ROI Consulting proves it’s not just for e-commerce—it’s a versatile tool for growth.

Maxilife and LeapOut Unveil a Groundbreaking Shopify Plus Experience for the Life Insurance Market

March 14, 2025 No Comments

In an industry-first move, Maxilife, in partnership with LeapOut, has launched a fully customized Shopify Plus experience tailored specifically for the life insurance market. This innovative project marks a significant milestone, blending cutting-edge e-commerce technology with the stringent regulatory demands of the insurance sector—a feat never before accomplished in the industry. The journey to this groundbreaking achievement required the creation of a bespoke app and seamless plugin integrated into Shopify Plus. This solution ensures a fluid, user-friendly customer experience while adhering to the strict compliance and security standards mandated by the Insurance Commission. From start to finish, the system was designed to prioritize both accessibility and regulatory integrity, setting a new benchmark for digital innovation in life insurance. Ms. Meg Yap-Aguinaldo, VP and Head of Digital, Maxilife, and Marv Ortiz, Managing Partner, LeapOut Digital. A special thanks goes to Ms. Meg Yap-Aguinaldo, VP Head of Digital and Alternative Distribution at Maxilife, and Carlo Rodelas, Maxilife Digital Channels Manager, whose vision and leadership were instrumental in bringing this project to life. Their dedication to pushing boundaries has paved the way for Maxilife to offer unique and exciting products online—another industry first that promises to captivate customers and redefine how life insurance is accessed and purchased. At LeapOut, we’re proud to have partnered with Maxilife to turn this ambitious vision into reality. As a leading Shopify Plus agency in Southeast Asia, our mission is to empower brands to achieve their boldest goals through innovative digital solutions. This collaboration exemplifies that commitment, showcasing how technology can transform even the most regulated industries without compromising on compliance or customer experience. I couldn’t be prouder of the LeapOut team who made this possible, led by June Dolendo, our exceptional Head of Development, and Ruben Fortes, Senior Developer and Project Lead. Their expertise, creativity, and relentless dedication ensured that every detail of this complex project was executed flawlessly. Together, they’ve delivered a solution that not only meets the needs of Maxilife but also sets a new standard for what’s possible in the digital landscape. Maxilife’s entry into the online space with these pioneering products is something to watch out for. As they continue to innovate, LeapOut remains committed to supporting brands like Maxilife in shaping the future of their industries—one groundbreaking project at a time.

Saucony Debuts in the Philippines with LeapOut’s Shopify Plus Expertise

January 28, 2025 No Comments

MANILA, Philippines – The wait is over! Global running legend Saucony has officially launched in the Philippines, marking a new era for Filipino runners and fitness enthusiasts. The newly unveiled Saucony Philippines e-commerce store, powered by Shopify Plus and meticulously developed by LeapOut, makes Saucony’s 125 years of running innovation more accessible than ever. This exciting milestone was made possible by a powerhouse collaboration between LeapOut’s exceptional tech team and GomaSportika Inc., the exclusive distributor of Saucony in the Philippines. A Proud Partnership Driving the Future of Running in the Philippines “This launch is a testament to the incredible talent, dedication, and vision of our team at LeapOut,” said Marvin Ortiz, Managing Partner at LeapOut. “From building a seamless online platform to localizing it for Filipino runners, our tech team went above and beyond to bring Saucony to life in the Philippines. We’re also incredibly proud to have partnered with GomaSportika Inc., whose passion for the running community perfectly complements Saucony’s mission to inspire and empower athletes.” Ortiz added, “This brand.com for Saucony is just the beginning. It’s the first of many activities that GomaSportika Inc. will roll out to serve the Filipino running community, and we’re honored to be part of this journey.” A Legacy of Running Innovation, Now Closer to Home For over a century, Saucony has set the gold standard in running footwear and apparel, helping runners of all levels—from elite athletes to casual joggers—achieve their goals. Filipino consumers can now explore Saucony’s cutting-edge products with ease, thanks to this official online store that guarantees authenticity and convenience. By partnering with GomaSportika Inc., the store brings genuine Saucony products closer to the local market, eliminating the challenges of international shipping while offering localized payment options like COD and e-wallets for a frictionless shopping experience. The LeapOut x Shopify Plus Advantage LeapOut selected Shopify Plus to power Saucony’s Philippine e-commerce site for its ability to handle high-traffic events and promotions without compromising on speed or performance. With this robust platform, the store is designed to support seamless inventory management, efficient order processing, and marketing campaigns that drive growth. “We wanted to create a site that feels globally aligned with Saucony’s iconic branding while ensuring it’s tailored to the unique needs of Filipino runners,” Ortiz explained. “From localized shipping to intuitive navigation, we’ve made the entire experience as smooth and enjoyable as possible.” Building a Community of Runners The Saucony Philippines e-commerce site is more than just an online store—it’s the foundation of a thriving local running community. Shoppers can look forward to exclusive content like training tips, updates on the latest sportswear technology, and insights into Saucony’s enduring commitment to runners. This launch is just the start of GomaSportika Inc.’s mission to elevate the running experience in the Philippines. With more initiatives on the horizon, the Filipino running community has much to be excited about. Saucony Philippines partnership with Trimac, the elite triathlon team led by Coach Jojo Macalintal. About Saucony Founded in 1898, Saucony is a global leader in running footwear and apparel. Designed to inspire and support runners of all levels, the brand blends cutting-edge innovation with comfort and style to empower every athlete. About LeapOut LeapOut is a trusted digital agency with a track record of helping global brands achieve seamless market expansion. Specializing in e-commerce development, digital marketing, and user-centric design, LeapOut combines strategy and execution to deliver meaningful online experiences. About GomaSportika Inc. GomaSportika Inc. is the exclusive distributor of Saucony in the Philippines, committed to delivering authentic products and fostering a vibrant running community through a variety of initiatives that inspire and support Filipino athletes.

What is Cloud Stacking SEO?

February 6, 2023 No Comments

Cloud Stacking SEO is a search engine optimization (SEO) technique that involves creating multiple cloud-based properties and interlinking them to boost the visibility of a target website in search engines. The cloud-based properties can be virtual machines (VMs), websites, blogs, and wikis, among others, that are hosted on cloud platforms such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure. By linking these properties to the target website and among one other, cloud stacking aims to increase the target website’s relevance and authority in the eyes of search engines, thus potentially improving its search engine rankings. Benefits of Cloud Stacking SEO The potential benefits of cloud stacking SEO include: How to Implement Cloud Stacking SEO To implement cloud stacking, follow these steps: It’s important to note, though, that cloud stacking is not a guaranteed method for improving search engine rankings and may violate search engine guidelines. While it is an advanced technique and provides temporary benefits, it is considered controversial in the SEO community. Search engines such as Google have become better at detecting and penalizing manipulative link-building practices, and there have been reports of websites that have been penalized or banned from search engines because of this technique. It’s also worth noting that the long-term effects of cloud stacking are unclear. Instead of relying on cloud stacking, a better approach to improving search engine rankings is to focus on creating high-quality, relevant content that satisfies users’ needs. This involves keyword research, on-page optimization, content creation, and off-page optimization, such as building a solid backlink profile from reputable and relevant websites. This approach is not only more sustainable but also aligns with the goals of search engines to provide users with the best possible search experience. LeapOut is a Digital Marketing Agency and SEO Company based in the Philippines. As an experienced Digital Marketing Agency, we have perfected our services to provide the best SEO solutions to help you achieve your goals. Our team of digital professionals is knowledgeable and passionate about serving you with industry-leading Digital Marketing Services. We are committed to helping you reach new heights with your business. So why wait? Let’s LeapOut and make a transformative change in your digital marketing strategy today!

Clutch Recognizes LeapOut Among Philippines’ Top B2B Agencies for 2022

September 14, 2022 No Comments

As a leading digital agency in Manila, Philippines, our mission is to inspire and implement digital marketing and e-commerce solutions that will make businesses and people win. At LeapOut, we are not afraid to talk about impact and performance, and our steps are grounded with data and consumer insights to help us further refine our approach. Additionally, we are the first SemRush and Shopify Plus-managed partner in the Philippines. We were recently made aware that Clutch has highlighted us as one of the leading companies, naming LeapOut as a top Digital Marketing and PPC agency in Manila, Philippines. For context, Clutch is an established B2B reviews platform that helps firms connect with the solution providers they need to improve effectiveness and increase productivity. To be eligible for a Clutch Leader Award, companies must exhibit an unusually high ability to deliver top-tier work to their clients. Receiving this award is no small feat, and we appreciate this recognition. “We are grateful to receive this recognition from Clutch, given that they have seen thousands of agencies worldwide, and for us to be part of their list of top digital marketing firms in the Philippines is truly an honor. This award is a testament to our teams’ hard work and dedication to providing outstanding services and results for our clients. It’s been an honor and a privilege to help businesses in our country grow their online presence. We couldn’t have done it without the support of our amazing clients, who continue to work with us. Your partnership means a lot to our agency. You inspire us to go above and beyond and to continue to LeapOut of the ordinary. Congratulations to the rest of the winners! Thank you, Clutch, for this recognition.” – Marvin Ortiz, Co-Founder & Managing Partner, LeapOut We’re incredibly thankful to our clients for their trust and support, especially those who left us a review on our Clutch profile. Here’s what they had to say about working with us. “The company was very responsive and went the extra mile to make sure all deliverables were on top and meet the expected outcome.” – Nelson Silva, Former Country Sales & Marketing Head, AsiaPay Philippines Time to LeapOut of the ordinary. Grow your business with digital marketing today!

How Does Web User Experience Affect SEO?

August 4, 2022 No Comments

Web user experience, also known as UX, refers to all the elements contributing to how users interact with and perceive your website. Good UX is essential for keeping users engaged with your site. It can also directly impact your SEO. What is User Experience or UX? User experience (UX) refers to people’s emotions and attitudes towards using a particular product, system, or service. Since user experience affects SEO, not just in the Philippines but globally, it should be a top priority for any business that wants to succeed online. Here’s how UX affects SEO: Higher engagement metrics. If users enjoy their experience on your site, they’re likely to stay longer and explore, sending signals to search engines that your site is relevant and informative. On the other hand, if users quickly leave your site, it tells search engines that your site isn’t. More social shares. When users share your content on social media, it creates links back to your site. These links help improve your site’s authority and can lead to higher rankings on search engine results pages. More conversions. Good UX is essential for driving conversions. If users leave your site before completing the desired action, this will indicate to search engines that your site isn’t relevant or user-friendly. Higher click-through rates. Click-through rate (CTR) measures how often people who see your listing in search results click on it. If your CTR is high, you will likely see a corresponding increase in your SEO rankings. Brand mentions. The more people mention your brand, the more engagement signals you send to search engines, helping to improve your SEO rankings. Improve your SEO and let your brand and business reap the benefits. Start by improving your website’s UX and working with a company specializing in SEO services in the Philippines. What are the best practices with UX? Ensure that your website or app provides a positive UX with these tips: Make sure your site is easy to navigate. Users should be able to find their way around your site easily. Use consistent design elements to create a cohesive look. It helps users feel comfortable on your site. Keep your content scannable. Use short paragraphs, headlines, and bulleted lists. Use images and videos to make your content visually appealing and explain complex concepts. Use negative space to create a more visually appealing design and make your content easier to read. Test your design with real users to identify areas that need improvement. What are UX principles? Here is a list of UX principles that are the foundation of good design. Usability Users should be able to interact with products, and those products must be able to meet their needs. Functionality A product should be able to perform its intended function. Aesthetics The aesthetics should provide users with a pleasant overall experience through enjoyment or ease of use. Conversion rates People visiting your site or using your app must take the desired action, such as adding your product to their shopping cart. User engagement Users should have a high level of interaction and involvement with a particular system, product, or service. What are UX mistakes that affect SEO? Get to know the most common ways that poor UX can hurt your SEO: Slow loading speed Users will likely click away from a slow-loading site, increasing your bounce rate. Hard to navigate Users will have difficulty finding the content they’re looking for and leave your site, leading to a high bounce rate. Lack of mobile responsiveness You’ll lose out on a lot of traffic and potential customers, negatively affecting your ranking. Poorly designed forms Users may have difficulty filling them out, leading to abandoned form submissions and lost leads. Confusing calls to action Users may not know what you want them to do, leading to lost conversions. Where to start with UX? Four fundamental things to remember as you begin your journey into this fascinating field. Understand your users. Know who your users are, what they want, and their needs. Know your tools. Familiarize yourself with as many as possible to choose the right ones for your project. Stay up to date. Keep up with the latest trends and technologies to provide the best possible experience for your users. Get feedback. Collating user feedback can allow you to make necessary adjustments along the way. Make your UX work hand in hand with your website’s SEO! LeapOut Digital is a tried-and-tested SEO company in the Philippines. Providing effective digital marketing solutions since 2011, we have SEO experts and specialists that can work with you to identify the areas of improvement in your site and develop a plan to help you achieve your goals. Receive ongoing support and advice to help you keep your website ranking high in the search engines. Contact LeapOut Digital today and give your brand a competitive edge with our SEO services in the Philippines.

Brands That Are Doing It Right

January 29, 2020 1 Comment

In today’s digital age, your brand is considered behind if you don’t have an online presence. That being said, cultivating a visible and consistent online digital presence is difficult. You need to have a concrete brand voice, a touch of creativity and wittiness, and good timing in order to successfully use digital to your advantage. Apart from that, you also need a clear-cut strategy to ensure you benefit from several factors to make the campaign work. If you’re lost on how to make use of digital for the sake of your brand, you can take inspiration from the following brands both local and abroad that are doing it right. Angkas We can’t start a list of brands doing it right without talking about this ride-sharing app. Angkas is known for its witty, casual banter that appeals to many Filipinos, particularly those in the Filipino millennial and Gen Z segment. Its social media pages uses terms such as “panget” to refer to its followers, but does so in a way that establishes familiarity with the audience. It also takes advantage of current trends by using popular memes, events, and more in their content. Aside from this, Angkas has also been upfront on their stand against the move of the Land Transportation Franchising and Regulatory Board (LTFRB) to limit the number of motorcycle drivers to just up to 10,000 at the start of the year. While a brand taking a political stand would normally be controversial, Angkas has garnered good will among its followers that the hashtag #SaveAngkas even trended worldwide. This is proof of their effectiveness in amassing a loyal following through a combination of good service and lively engagements on social media. Wendy’s The international Twitter account for the fast food joint Wendy’s has continuously gained traction because of its hilarious savage Tweets. Whether it’s roasting its followers or roasting its fellow fast food brands, Wendy’s has garnered a good following and engagement on the social media app, and people are always looking forward to what it will say next and to whom. So go ahead and take a look at their feed for some ideas or even for some laughs. Sometimes, the rival establishments even roast them back! Pizza Hut Pizza Hut is a popular pizza franchise both here and abroad. While its Facebook page normally posts regular menu items and special promos, it did go viral for its post last January 10 because of its offer of free bottomless cold water on January 14. A lot of people found it funny, several were confused, and some even threw in their ideas on what it could possibly be. On the actual date, those questions were answered with the release of their Chili Cheese Stuffed Crust Pizza. As it turned out, the free bottomless cold water was so their customers could cool down from the spiciness of their new spicy stuffed crust pizza. This was a great way to direct interest for their new product, as it tickled the curiosity and sense of humor of Filipinos. With 64k reactions, 22k comments, and 41k shares, Pizza Hut were able to capture the attention of their audience to look forward to what was to come on the 14th. They took a gamble in the viral potential of the content, and it paid off if the engagements of the post are any indication. Shopee Still got Manny Pacquiao’s “Shopee free shipping!” stuck in your head? Don’t fret, that was probably the intention of Shopee with their roll out of Youtube ads. With the announcement of Manny Pacquiao being Shopee’s newest brand ambassador came the influx of pre-roll ads for their 11.11 Big Christmas Sale before every related video (and even seemingly unrelated ones). Sure, some found it annoying and tedious to get through after a while, but boy did it work in reinforcing the news into everyone’s head. Pre-roll ads such as what Shopee used are effective in delivering its message within a very short period of time. They’re also unstoppable, so brands can get their point across in just a few seconds. Jollibee This big local food franchise has always been known for its viral content on social media, hitting the right emotions with videos of heartwarming stories that are truly inspiring. Aside from this, they’re also known for viral commercials, one of which is the Jollibee Burger Steak ad with Anne Curtis complete with a jingle to the tune of Sarah Geronimo’s “Tala”. With the popularity of the song in the recent months, Jollibee teamed up with both Anne and Sarah for a new ad on social media, this time to the tune of Sarah Geronimo’s “Kilometro”.This was a great move on Jollibee’s part as a way to take advantage of the popularity of “Tala” in relation to the ad they did with Anne. By combining the two ambassadors and having them cover another Sarah Geronimo song, they allow the audience to associate the ad with the popularity of the previous song, thereby increasing familiarity and relatability. Sunnies Face Sunnies has branched towards several ventures, including sunglasses, a cafe, and of course, a makeup line in the form of Sunnies Face. What makes their brand a part of this list is that aside from their immaculately curated feed, they also integrate their followers’ content on their website. They encourage their followers to use the hashtag #Fluffmate and to tag their account, triggering loads of new content about their products. This arrangement lets Sunnies Face interact with their followers by making them part of their curated content on the website. Aside from this, with more users posting about #Fluffmatte, this spreads awareness to people who may want to try it as well. If you check this part of their website, you can also see that influencers and celebrities are among the faces posted. With the reach that these people have, the more people are made aware of the brand and its products. So many brands have used the power of digital

9 Valuable Lessons From The Most Effective PPC Campaigns

December 21, 2018 No Comments

Pay-per-click platforms, such as Google AdWords, can seem daunting for most businesses, especially those who are new to it. There are endless ways to customize your ads and tons of metrics to monitor. This can be a tiresome chore but here’s the thing: PPC pays off. It can increase brand awareness by 80% and give your business the opportunity to create highly targeted paid ads campaigns to reach the most relevant customers online. Search Engine Marketing is also a great way for small and medium enterprises which may not yet be able to compete in the organic rankings. They can also raise brand awareness, boost website traffic, and increase sales. In fact, on an average, PPC doubles return on investment, making it a crucial part of your sales strategy. If you’re interested in paid ads but don’t know where to start, you needn’t worry. There’s already a lot of effective, high-converting PPC campaigns that you can take your cue from or better yet, you can work with a performance marketing agency to help you run high-performing and budget-efficient campaigns. All you need to do is to know their strategies and apply them for your own ads. Keep these strategies in mind. 1. Look at your competitors’ copy Most of the time, your paid ads are the first time a potential customer will see or hear about your brand and making a good first impression from the get-go is absolutely important. A great PPC ad copy grabs attention, entices customers with an offer, and guides them to conversion. To start, look at your competitors’ ad copies and see what keywords or strategies they’re using. Are they using particular keywords in their headlines? Are they offering discounts or promos? What calls to action are they using? Perhaps they’re using emotional triggers or testimonials? Take note of these and try to copy them on your own ads. 2. Use emotions Research shows that campaigns with emotional content performed twice as better as those with rational content. Emotion plays a big role in purchasing products or services and tapping into the right ones ensure advertising success. 3, Highlight your unique value proposition (UVP) Once you grab your customer’s attention, think about your UVP. Put yourself in your potential customer’s shoes: why should I buy your product or use your service? What makes you better than the competition? Knowing and using a UVP helps your brand stand out from the rest. For instance, if you, say, offer same day delivery, mention it in your ads. If you specialize in a niche service, mention that, too. 4. Use actionable call to actions Once you’ve convinced a potential customer that you’re better than the competition, you now need to guide them to your conversion point. Including a call-to-action in your ad copy prompts customers to take action. Some actionable language you can use includes, “Buy Now”, “Shop Today”, “Contact Us”, “Start Free Trial”, and “Sign Up”. 5. Include testimonials If you have them, you should also include testimonials in your ads. It’s a great way to drive traffic and clicks to your website. People trust reviews online as much as they trust reviews from friends and family. Think about how you decide when it comes to your own purchases. You’re more likely to buy a product when there are reviews about it online. You might even visit multiple sites just to determine if it’s really worth your money. We look for social proof when we purchase products or use services. Having social proof drives conversions and build your brand reputation. It’s a win-win, really. 6. Keep ads current There’s nothing more disappointing than clicking on an an offer, only to find out it’s already expired. Keeping your ads up-to-date ensures that potential customers have a pleasant interaction with your brand and build your brand’s reputation as well. So make sure your paid ads team are always in the loop about new product releases, price updates, or any other important changes to your business. 7. Use dynamic keyword insertion Dynamic keyword insertion (DKI) is a featured offered by Google AdWords that allow you, as the name implies, to dynamically insert keywords into your ad copy and customize it based on a search query. Let’s say, you sell cotton shirts and use the following keywords: With DKI, you can show searchers a more relevant ad since it’s dynamically programmed to include the user’s search query. Simply put, if someone is looking for “best cotton shirts” instead of just “cotton shirts”, your ad will still show up and be relevant to potential customers. By capitalizing “KeyWord” in different ways, you can control how your ads are displays. See the example below: But do keep in mind that DKI is only a small part of a larger keyword optimization strategy. This includes long-tail keyword optimization, negative keywords, and ad testing. 8. Be concise Much like writing poetry, you want to make every word in your ad copy count. There’s not much room for long-winding ad copies; be concise and get to the point ASAP. Steer clear of using generic keywords like “cheap” or “free”, unless they really enhance your campaign. Otherwise, they can be a big turnoff to potential customers. 9. Keep experimenting Great PPC campaigns don’t happen overnight so keep on testing until you find the right formula that resonates with your customers. Try tweaking small variables, such as word order or punctuation, every now and then. Keep an eye on competitors’ ads. Once you do get it right, continue testing to find out how you can improve your ads further. Key takeaways These are just some tips that can help you set up and manage a successful PPC campaign. Yes, it’s a lot of work but it all pays off in the long run. And, when in doubt, you can always hire a digital marketing agency to help you. LeapOut Digital offers Search Engine Marketing and Programmatic Advertising services. Get in touch with us today!

Step By Step Questions To Ask Before Hiring a PPC Agency

October 26, 2018 No Comments

Pay-per-click advertising, or PCC, is one of the most effective ways to advertise online. It can let you get fast results, whether you’re spending a lot or not. It’s also very convenient since you can start and stop your campaigns anytime. Plus, the most impressive thing about PPC is, of course, you are only charged by clicks and not by how many times people see your ad. With these clicks, you can drive traffic to your website can result to more leads, customers, and sales. But to achieve successful results, you need to handle your campaign with a professional and experienced PPC agency. You also need to undertake a bit of research to choose the right agency. So before you decide, keep in mind these step by step questions and see how the agency responds. Here’s the list. Ask about experience This is the first important question to ask. Is the agency a Google Partner? Obviously, you want to know about the agency’s experience and their expertise on handling PPC campaigns. As a client, you have all the right to ask them about clients they have worked with, if they’ve had successful campaigns, and why they look at is as such. Aside from their successful campaigns, ask them about those that did not work out, too, and what actions and resolutions they took. This gives you a good idea of how how the agency will response or take action in such situations. Ask about the people Now that you know the experience that the agency has, it is also advisable to ask who exactly will be working out on your campaign. Yes, the agency itself is a Google Partner, but are the people working on the agency qualified? Ensure that the people have basic qualifications in digital marketing. Is the PPC specialist Google Ads Certified? The basic necessity to consider a agency is the accreditation in a specific field and as working on the PPC Campaigns, those individuals need to have Google Certification as well. Ask their online advertising niche Sometimes, just because someone is PPC expert doesn’t mean they are also proficient in other kinds of clicks campaign. For instance, if your brand is an ecommerce business, then Google Shopping is the right online advertising platform for you. You need someone who has a high skill level in this specific area. If the agency says that they are also experts in Google Shopping, ask them what percentage of their clients’ allocated toward Google Shopping versus standard PPC. In short, the agency must understand and achieve all the goals of your campaign. And again, ask them what experience they’ve had with the platform. Ask about their technical expertise Part of a PPC campaign is having a user-friendly landing page of services or products your brand offers . A high quality landing page can achieve a good conversion rate for your brand. In order to achieve this, you need an agency with technical expertise in web design and development Ask about the fee structure Of course, we all want to know where our money goes. Same thing goes for the fee that you are spending for your ads and the agency. Some agencies will take a percentage of the ad spend while others work off with a separate flat fee. One thing to make sure is that the fee that you are spending on your agency must not be higher than your ad spending. Typical agency fees (based on ad spend) range from 10-20 percent. Keep this figure in mind when it comes to fees. Ask how they track and optimize result You can conclude that you are with a good agency when they can readily provide answers when it comes to tracking and optimizing the campaign. The agency must know metrics that affect the performance of the ad. This includes the search term result and negative keywords. Search term is the exact word or set of words that a user enters when searching on Google . When the search term result is analyzed, you can get quality traffic from your PPC campaign. Every brand should analyze its search term report to determine what keywords will convert and what will not . Upon knowing the search term, it will be easy to distinguish search terms that won’t convert for your business, also known as the negative keywords. If the agency is proactively adding negative keywords, then your campaign will reach the right audience for your brand, resulting in a successful campaign. Ask about how they report data When the campaign starts to run, it’s your right to know its exact status What kind of reporting method does the agency use ? How often is the reporting? It is also important to take note about the metrics that they will show you. Analyze if the agency is able to provide support t based on what you want to see, such as conversions, cost, interactions, and so on. From the people up to the software they use, you need to determine if their resources can cater to the goal you want to achieve for your campaign. Final thoughts By asking and knowing the answers to these step by step questions, you can know decide if the agency can deliver the right results for your brand. Analyze their answers based on your requirements and, once you have a clear understanding about PPC campaign, your brand and the agency are now on the right path towards meeting your goals. Need an agency to kickstart your PPC campaign? We can help! Get in touch with us today.